In pharmaceutical manufacturing, secondary packaging is vital beyond just protecting products. These packages safeguard medications during distribution, create first impressions with patients and providers, and facilitate efficient handling by 3PL providers. Many manufacturers overlook how minor packaging decisions—from materials and design to size and structure—impact downstream operations, affecting storage conditions, pallet sizes, forecasting, and customer ordering.
This playbook explores best practices for a secondary packaging strategy that balances branding with logistics. Learn how thoughtful packaging design enhances market presence, streamlines supply chain operations, and improves patient experience.
Download to learn:
- How different package types (cartons, wallets, trays, kits) affect brand perception and logistics
- Why understanding the end user's environment is critical for packaging design
- Strategic approaches to make packaging "logistics-ready" while supporting rapid launches