Brands are rarely eager to switch patient support program (PSP) or hub providers for an established product. Fearing disruption to patients or healthcare providers—or further vulnerability if the transition doesn’t go well—they may feel attached to an incumbent hub simply to keep continuity for all involved.
But with the right mix of talent and technology, change doesn’t have to be disruptive. In fact, transitioning programs could positively affect speed-to-therapy, adherence, and more while being virtually undetectable to patients and other stakeholders. The only thing they might notice is a better experience.
Regardless of the impetus and rationale for changing partners, there are crucial considerations to ensure a seamless transition.
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